The query “Should I hire an SEO company?” comes up more often than I anticipate in a business development role. The response isn’t always “yes,” either. Not every business needs to work with an SEO company. Many people aren’t prepared to accept the fact that needs and services must be compatible.
You’ve dedicated internal resources to local SEO.
Since a long time ago, no internal work was required when hiring an SEO company and instructing them to “do that SEO thing and get us results.” If you want SEO to be successful for any business, you must make internal investments of time and money.
You also need support from the top down in order to prioritize local SEO work among the many other projects the company is working on.
You aren’t confident in your data.
Any trustworthy SEO company will want to address any data integrity issues before setting objectives or continuing a project. If we don’t know how much money we have available to us and what gaps need to be filled, how can we truly know what is feasible?
There are many things to track before beginning local SEO work, such as double-counting sessions, having e-commerce tracking set up, and understanding your conversion funnel.
You don’t have development resources available.
If you can’t use recommendations, why pay for them in the first place? Even if you’re moving in the right direction, you risk being run over if you just stand still. Make sure you have the resources available to carry out your SEO company’s recommendations.
You don’t have the money.
An average 12-month project for a medium- or large-sized business will cost $120,000 or more. Technical SEO, a dedicated team, a project plan or strategy, goal-setting, content strategy, etc., are typically required for this. If the budget is only good for a year, hiring a skilled employee in-house is probably not less expensive.
You aren’t investing in other marketing channels.
Local SEO typically doesn’t operate in a vacuum. When used in conjunction with PPC, PR, email, social media, and brand evangelists, it is effective. While SEO can produce technically sound websites and optimized content, it may take a very long time to see results if other methods aren’t being used to build the site’s authority and traffic. For even the best content to eventually produce organic traffic, it needs to be a way to raise awareness and establish authority.
You don’t want to fail.
Unless there is a straightforward problem with your website that can be fixed, most local SEO focuses on generating long-term successes and value (like completely blocking it with your robots.txt file). If you require immediate traffic, paid search is a much more practical way to get those quick wins. You’ll need to invest some money before you can earn any, but you can start making money with PPC within a day of setting up a campaign.
The Bottom Line
In the end, you should hire an SEO agency when your business has the necessary resources and discovers a business that values revenue and long-term strategy. The Local SEO Tampa Company in Tampa, FL, can help your business achieve its goals by optimizing your website for local search results. By targeting specific keywords and optimizing your website’s content, you’ll rank higher in search engine results pages for relevant local searches. This can increase your visibility to potential customers in your area and drive more targeted traffic to your website. Additionally, an SEO company can help you optimize your online listings and manage your online reputation, ensuring that your business is accurately represented across all platforms. With their expertise in local search optimization, you’ll be able to stay ahead of the competition and attract more customers to your business, so make sure you reach out to them today.