Keyword research is extremely important in improving the SEO rank of your website. However, you need to be very strategic in your approach. If you wish to rank higher than your competitors in popular search engines, then you must have SEO strategies. SEO strategies have constantly evolved with time and you need to remain updated with all the techniques in order to give the right boost to your website. If you want to make the most out of keywords and the content that you post on your website, you must do your keyword research properly. So, here we are with some of the latest keyword research tips that will take the ranking of your website to an entirely new level. All these techniques form important SEO Consulting Services.
1 Use proper keyword research tools: You need to find the right keyword research tool which will help you to look for different types of keywords for your content. A lot of tools are available online. So, choosing the right tool can be quite confusing. Here we are with a few of the best tools that will make the process of keyword research a lot easier for you:
Google Keyword Planner: Google Keyword Planner is one of the best options available for you. It is completely free and will help your site to rank higher. The plugin will show you the keywords by monthly search volume as well as daily search volumes. You will be able to see how many advertisers are bidding on a particular keyboard at a given time. You will also get to know about seasonal keywords and strategize your content accordingly.
SEMRush: SEMRush is another very popular marketing tool that is used by a lot of websites and organisations. The plugin allows you to compare the keyboard popularity over a span of several months. It is an all-in-one solution for creating perfect keywords for your content. You will also be able to create filters for particular volume ranges and also set keyword numbers per phrase. However, this tool is not completely beginner-friendly and you need some experience in order to use this tool effectively.
2 Make informed keyword choices
You must always make your long-tail keywords your top-most priority as these types of keywords always have lower competitive volumes and they will give your website a better rank. Long-tail keywords have a major role to play in increasing traffic on your website. You must also try to update the keywords from your existing pages. This is known as historical optimization. This strategy has brought success to a lot of websites. Informed keyword choices are very important for your website. Online tools like SEMRush and Ahrefs will provide you with the most relevant keywords. This will give you an idea about the type of keywords that you can use for your website. Wordpot is another tool which can help you in finding an accurate number of total daily searches versus exact daily searches.
3 Implement advanced keyword strategies:
The keyword research tools have certain drawbacks. One such drawback is that anyone who uses these tools will get the same results. This will increase the competition for certain keywords that were earlier low competition keywords. One way to keep an eye on useful keywords is by using Google Trends. Google Trends will help you to identify the upcoming keywords that you can include in your content. You may also use websites like Quora and Reddit to search for potential keywords. Another method that has become extremely popular in recent times is Barnacle SEO. It performs piggy-backing on high ranking websites on Google and other search engines. This helps you to attract a lot of traffic and also get higher rankings faster.
As keyword research is an ongoing process, you need to have proper strategies and the right SEO tools to improve your rank on search engines. Also, you must always be on the lookout for any trends so that it sets your brand apart.